This project focused on restructuring Google Ads campaigns for a roofing business to improve lead quality, reduce acquisition costs, and increase phone calls and form submissions. By refining campaign structure, optimizing keywords, and improving bidding strategies, the account achieved stronger overall advertising performance.

This project focused on transforming a local roofing advertising account into a more profitable lead generation system by improving campaign structure, refining keyword targeting, implementing Performance Max best practices, and validating conversion tracking. The result was stronger lead quality, improved campaign efficiency, and significantly lower acquisition costs.

This project focused on transforming an underperforming local service advertising account into a highly efficient lead generation system. By restructuring campaigns, refining keyword targeting, improving bidding strategies, and validating conversion tracking, the account achieved stronger call quality, lower acquisition costs, and more consistent business growth.