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Google Ads Optimization for Roofing Business – More Leads at Lower Cost

Roofing

Search Campaign

Call Ads

Lead Generation Campaign

Optimized Google Ads campaigns for a roofing business to generate more qualified leads and phone calls while reducing cost per conversion through data-driven campaign optimization.

Form Leads
54
up
Phone Calls
31
up
Cost Per Conversion
38.99
Down
Campaign Efficiency
Improved
up

Project Overview

This project focused on restructuring Google Ads campaigns for a roofing business to improve lead quality, reduce acquisition costs, and increase phone calls and form submissions. By refining campaign structure, optimizing keywords, and improving bidding strategies, the account achieved stronger overall advertising performance.

Our Role

  • Google Ads Strategy
  • Search Campaign Management
  • Conversion Tracking
  • Lead Generation Optimization
  • Keyword Research
  • Budget Optimization
  • Campaign Restructuring
  • Performance Monitoring

The Challenge

Before optimization, the account generated leads but suffered from high acquisition costs and inconsistent lead quality. Campaign structure and keyword targeting required optimization to improve efficiency and scalability.

Before Vs After

Real Results after your Google Ads Optimization

Before Optimization

Cost Per Conversion
$ 0
Calls
0
Leads
0

After Optimization

Cost Per Conversion
$ 0
Calls
0
Leads
0

VS

What We Optimized

Key strategies and optimizations that drove result

  • Campaign restructuring by roofing services
  • High-intent roofing keyword optimization
  • Search term analysis and cleanup
  • Ad copy improvements for lead generation
  • Bid strategy optimization
  • Landing page and conversion-focused refinement
  • Conversion tracking validation
  • Budget allocation optimization

Campaign Insights

Detailed Insights from the campaign

Climax campaign insights
Optimized Campaign Overview
Campaign performance after optimization showing stronger lead generation and reduced acquisition costs.
Climax campaign insights
Baseline Campaign Performance
Initial account metrics before optimization, highlighting opportunities for cost reduction and lead quality improvements.
Climax campaign insights
Roofing Keyword Performance
High-intent roofing keywords contributing to qualified conversions and sustainable lead growth.
Climax campaign insights
Search Term Insights
Search query analysis used to identify profitable traffic sources and eliminate low-intent searches.

our optimization process

1. Audit & Analysis

We review the account, identify bottlenecks, and uncover growth opportunities.

2. Strategy & Planning

Build a data-driven campaign strategy tailored to business goals.

3. Campaign Optimization

Refine structure, targeting, keywords, audiences, and bidding for maximum efficiency.

4. Tracking & Measurement

Build a data-driven campaign strategy tailored to business goals.

5. Performance Scaling

Continuously improve campaigns through testing, budget allocation, and optimization.

Reporting & Growth

Deliver transparent reports with actionable insights for long-term
growth.

Results Summary

December 2025

Following optimization, the campaigns generated more qualified roofing leads and phone calls while reducing cost per conversion and creating a stronger, more scalable advertising strategy.

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