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Google Ads Optimization for Local Service Lead Generation

Local Services

Search Campaign

Call Ads

Lead Generation Campaign

Optimized a local service Google Ads campaign to generate more qualified phone calls, reduce cost per conversion, and improve lead quality through data-driven campaign management.

Phone Calls
630
up
Qualified Leads
373
up
Cost Per Conversion
10.65
Down

Project Overview

The project focused on improving the performance of a local service advertising campaign by restructuring Google Ads, refining keyword targeting, optimizing bidding strategies, and enhancing conversion tracking. The objective was to maximize qualified inbound calls while lowering the overall cost per conversion and creating a scalable lead generation system.

Our Role

  • Google Ads Strategy
  • PPC Campaign Setup
  • Conversion Tracking
  • Campaign Optimization
  • Keyword Research
  • Budget Management
  • Performance Monitoring

The Challenge

Before optimization, the account generated a limited number of qualified calls with relatively high acquisition costs. Campaign structure, keyword targeting, and conversion tracking required significant improvements to increase efficiency and profitability.

Before Vs After

Real Results after your Google Ads Optimization

Before Optimization

Cost Per Conversion
$ 0
Calls
0
Leads
0

After Optimization

Cost Per Conversion
$ 0
Calls
0
Leads
0

VS

What We Optimized

Key strategies and optimizations that drove result

  • Campaign restructuring and optimization
  • High-intent keyword refinement
  • Conversion tracking implementation and validation
  • Ad copy optimization for call generation
  • Budget allocation improvements
  • Bid strategy optimization
  • Lead quality enhancement
  • Search term analysis and cleanup

Campaign Insights

Detailed Insights from the campaign

Climax campaign insights
Campaign Performance Overview
Overall Google Ads performance after optimization, highlighting increased phone calls and reduced cost per conversion.
Climax campaign insights
Before Optimization Metrics
Baseline campaign performance before strategic optimization efforts.
Climax campaign insights
Conversion Tracking Validation
Configured and validated conversion actions to ensure accurate reporting of inbound calls and lead events.
Climax campaign insights
Search Terms Analysis
Review of high-intent search queries used to improve targeting efficiency and eliminate irrelevant traffic.
Climax campaign insights
Keyword Performance Report
Performance metrics for targeted local service keywords driving qualified calls and conversions.

our optimization process

1. Audit & Analysis

We review the account, identify bottlenecks, and uncover growth opportunities.

2. Strategy & Planning

Build a data-driven campaign strategy tailored to business goals.

3. Campaign Optimization

Refine structure, targeting, keywords, audiences, and bidding for maximum efficiency.

4. Tracking & Measurement

Build a data-driven campaign strategy tailored to business goals.

5. Performance Scaling

Continuously improve campaigns through testing, budget allocation, and optimization.

Reporting & Growth

Deliver transparent reports with actionable insights for long-term
growth.

Results Summary

December 2025

The optimized campaign significantly increased qualified phone calls while reducing the cost per conversion. Improved targeting and conversion tracking created a more scalable and profitable acquisition strategy.

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