This case study focused on transforming an e-commerce Google Ads account into a more profitable acquisition channel by improving campaign structure, optimizing audience targeting, refining bidding strategies, and implementing accurate purchase tracking. The optimization process resulted in stronger advertising efficiency and higher long-term profitability.

This project focused on restructuring Google Ads campaigns for an e-commerce business to maximize profitability and improve advertising efficiency. By optimizing campaign structure, audience targeting, bidding strategies, and conversion tracking, the account achieved stronger ROAS and improved conversion performance while reducing unnecessary spend.

The project focused on improving the performance of a local service advertising campaign by restructuring Google Ads, refining keyword targeting, optimizing bidding strategies, and enhancing conversion tracking. The objective was to maximize qualified inbound calls while lowering the overall cost per conversion and creating a scalable lead generation system.