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Roofing
Search Campaign
Call Ads
Lead Generation Campaign
Optimized Google Ads campaigns for a roofing and local service business to generate more qualified leads, increase phone calls, and significantly reduce cost per conversion through data-driven campaign management.
This project focused on transforming a local roofing advertising account into a more profitable lead generation system by improving campaign structure, refining keyword targeting, implementing Performance Max best practices, and validating conversion tracking. The result was stronger lead quality, improved campaign efficiency, and significantly lower acquisition costs.
Before optimization, the account generated limited lead volume while operating with a high cost per conversion. Campaign structure and keyword targeting required refinement to improve advertising efficiency and attract more qualified local customers.
Real Results after your Google Ads Optimization
Key strategies and optimizations that drove result
Detailed Insights from the campaign
We review the account, identify bottlenecks, and uncover growth opportunities.
Build a data-driven campaign strategy tailored to business goals.
Refine structure, targeting, keywords, audiences, and bidding for maximum efficiency.
Build a data-driven campaign strategy tailored to business goals.
Continuously improve campaigns through testing, budget allocation, and optimization.
Deliver transparent reports with actionable insights for long-term
growth.
After optimization, the campaigns generated substantially more qualified roofing leads and phone calls while dramatically reducing cost per conversion and improving overall advertising efficiency.
Let's build high-performing Google Ads campaigns that generate more leads calls and revenue for your business
